It’s massive, it’s dangerous, and it looks HELLA fun. Shot by filmmaker Devin Graham on the Canon 5D Mark II, it’s most likely the widest slip ‘n slide in the world (the exact location remains a secret):

  Some may say riding tandem is reserved for girly girls, seniors and little kids, but anybody would be hard pressed to call brotherly X-Gamer duo Colton and Caleb Moore sissies. At first thought, executing a two-men-clutching-each-other-on-a-snowmobile-backflip might be construed as somewhat odd, but the risk of two dudes potentially falling to their death is two times more [...]

Ads for women play it up as a rom-com starring Jennifer Aniston. Ads for men feature Adam Sandler and a nearly naked Brooklyn Decker. The "Just Go With It" ad campaign has gone in two directions: Depending on the commercial you see, it’s either a rom-com starring Jennifer Aniston or a raunchier comedy starring Adam Sandler and [...]

An online video that will begin the campaign for Rihanna’s Reb’l Fleur perfume can be watched backward or forward to tell two stories. The agency calls it palindromic. WHEN new perfumes are introduced, fragrance companies typically mount introductory advertising campaigns that run widely in women’s fashion magazines, often including sample strips. But to introduce a new perfume [...]

"Fly like a G650" just doesn’t have the same ring to it. Most of us will never fly in a private jet, but if we can’t live the dream, we can at least rap about it. That’s thanks to the band Far East Movement, whose tune "Like a G6" has reached No. 2 on the U.S. Billboard Hot 100. [...]

AMID the talk last week of a Facebook revolution across the Middle East, Americans and other English speakers took to Twitter — to post about their love lives. Hashtags — the community-driven shorthand used to identify conversation themes — like “icantdateyou” and “worstpickuplines” were vastly more popular a few days ago than ones like “Egyptians” or [...]

Researchers have built a synthetic network that can recreate the behavior of Twitterverse. The Twitter social network has expanded exponentially since its creation in 2006. According to one survey last year, 190 million Tweeters now send an average of 65 million tweets every day. This, in turn, has generated intense interest from researchers wanting to study this and [...]

  “We’re trying to build the best experience that we can,” said Matthew Rothenberg of Flickr.   Although Flickr is well known and still widely used, its traffic is shrinking. “Is Yahoo committed to Flickr?” Blake Irving, Yahoo’s product chief, wrote in a message on Twitter . “Hell yes we are!” The confusion over Flickr’s future was perhaps understandable. Yahoo had just recently [...]

The Social Media phenomenon continues to accelerate. Here are some interesting 2009 Social Media Stats gathered about the current growth of Social Marketing. So here is an Almanac (of sorts) around Social Media and adjacent technologies: Social Media has overtaken porn as the number one activity on the Web. Facebook has more than 250 million active users [...]

You Are What You Watch, Market Data Suggest Research Links Personality Traits to Consumers’ Viewing Habits, Helps Marketers Match Brands With Audiences YORK, Pa. (AdAge.com) — Whether you choose to watch "Brothers & Sisters" or "Mad Men" at 10 p.m. on Sunday says a lot about you. According to psychographic ad targeter Mindset Media, the TV shows you [...]

E-commerce Spend to Grow Expect a 13.7% spike in Q4, easily surpassing last year’s gain E-commerce spending is expected to grow 13.7 percent to $51.4 billion in the fourth quarter of 2010, topping last year’s Q4 sales of $45.2 billion, according to a new forecast published by eMarketer. "Shoppers continue to shift a greater share of their holiday spending from [...]

Ben Elowitz (@elowitz) is co-founder and CEO of Wetpaint, a web publisher, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile , the online retailer of luxury goods. He is also an angel investor in various media and e-commerce companies. Over the past five years, Web publishing has been so heavily dominated by search engine optimization [...]

A Facebook page is displayed on a computer screen in Brussels April 21, 2010. Credit: Reuters/Thierry Roge (Reuters) – The social networking phenomenon has nowhere to go but up as computer use becomes more mobile, according to leading figures in the development of the popular sites Facebook and Twitter. "Two to five years from now, the whole question of [...]

  Working with a variety of companies large and small, local and international, B2B and B2C, on SEO projects over the past 12 years has revealed a variety of common obstacles to success.  For many reasons, B2B marketers often lag behind B2C in terms of tactics and adoption of new marketing technologies.  The customer acquisition and buying [...]

Gaga’s business model starts with an incongruous product. Listen to Gaga’s Poker Face and you might imagine it’s Britney Spears  in a track suit. But watch the video and you’ll see a work of conceptual porn. Gaga, a 23-year-old blonde with bulletproof bangs and 3-inch lashes, slinks across stages in gleaming metal bustiers, smoked latex underwear and [...]

A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check.  Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check! But where’s the buzz? Where are the fans, friends, followers, comments, links, traffic, search engine rankings? Where’s the customer [...]

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