Tweet  Working with a variety of companies large and small, local and international, B2B and B2C, on SEO projects over the past 12 years has revealed a variety of common obstacles to success.  For many reasons, B2B marketers often lag behind B2C in terms of tactics and adoption of new marketing technologies.  The customer acquisition [...]

Tweet“We’re always changing, and if we started saying here’s how the black box works, then all of a sudden huge incumbencies would come out about this change and that change, and we just don’t want that pressure.” – Eric Schmidt, CEO, Google Google has over 200 parameters that make up its search algorithm! Maybe that’s [...]

TweetBecause most major web-sites (many of which are build by the community) receive so much PageRank from small sites and don’t give any away (by default they use ‘rel=”nofollow”‘ attribute in external links), internet is experiencing a capitalization and concentration of a PageRank which is online world equivalent to capital in the ‘real’ world. Figure [...]

Tweet Yusuf Mehdi, senior vice president of online business audience for Microsoft Corp. Photographer: Noah Berger/Bloomberg Facebook Inc. expanded its partnership with Microsoft Corp.’s Bing search engine, letting people automatically see what their Facebook friends think about the topics they’re seeking information on. Bing’s new search screen also will let users become a person’s friend [...]

TweetOne of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings.  Some webmasters are experiencing this very situation as a result of Google’s recent Mayday update (Matt Cutts video). In most cases, it takes a lot for a tenured [...]