Can Businesses Learn from Lady Gaga’s Branding
Oct 28 2010 in Brand Management, General, Marketing, Social Media, Social Videos, Thought Leadership by Admin

TweetGaga’s business model starts with an incongruous product. Listen to Gaga’s Poker Face and you might imagine it’s Britney SpearsĀ in a track suit. But watch the video and you’ll see a work of conceptual porn. Gaga, a 23-year-old blonde with bulletproof bangs and 3-inch lashes, slinks across stages in gleaming metal bustiers, smoked latex [...]
