The Backflip Brothers (Tandem Isn’t for Sissies Anymore)

Tweet Some may say riding tandem is reserved for girly girls, seniors and little kids, but anybody would be hard pressed to call brotherly X-Gamer duo Colton and Caleb Moore sissies. At first thought, executing a two-men-clutching-each-other-on-a-snowmobile-backflip might be construed as somewhat odd, but the risk of two dudes potentially falling to their death [...]
Word of Mouth: ‘Just Go With It’ plays the demographics

TweetAds for women play it up as a rom-com starring Jennifer Aniston. Ads for men feature Adam Sandler and a nearly naked Brooklyn Decker. The "Just Go With It" ad campaign has gone in two directions: Depending on the commercial you see, it’s either a rom-com starring Jennifer Aniston or a raunchier comedy starring Adam [...]
For Rihanna’s Perfume, a Video Meant for Rewatching

Tweet An online video that will begin the campaign for Rihanna’s Reb’l Fleur perfume can be watched backward or forward to tell two stories. The agency calls it palindromic. WHEN new perfumes are introduced, fragrance companies typically mount introductory advertising campaigns that run widely in women’s fashion magazines, often including sample strips. But to introduce [...]
Why Some Twitter Posts Catch On, and Some Don’t

Tweet AMID the talk last week of a Facebook revolution across the Middle East, Americans and other English speakers took to Twitter — to post about their love lives. Hashtags — the community-driven shorthand used to identify conversation themes — like “icantdateyou” and “worstpickuplines” were vastly more popular a few days ago than ones like [...]
The Virtual Twitterverse that Can Forecast the Real Thing

TweetResearchers have built a synthetic network that can recreate the behavior of Twitterverse. The Twitter social network has expanded exponentially since its creation in 2006. According to one survey last year, 190 million Tweeters now send an average of 65 million tweets every day. This, in turn, has generated intense interest from researchers wanting to [...]
At Flickr, Fending Off Rumors and Facebook

Tweet “We’re trying to build the best experience that we can,” said Matthew Rothenberg of Flickr. Although Flickr is well known and still widely used, its traffic is shrinking. “Is Yahoo committed to Flickr?” Blake Irving, Yahoo’s product chief, wrote ina message on Twitter. “Hell yes we are!” The confusion over Flickr’s future [...]
Social Marketing Fun Facts

TweetThe Social Media phenomenon continues to accelerate. Here are some interesting 2009 Social Media Stats gathered about the current growth of Social Marketing. So here is an Almanac (of sorts) around Social Media and adjacent technologies: Social Media has overtaken porn as the number one activity on the Web. Facebook has more than 250 million [...]
Study links personality to viewing and brand preferences

TweetYou Are What You Watch, Market Data Suggest Research Links Personality Traits to Consumers’ Viewing Habits, Helps Marketers Match Brands With Audiences YORK, Pa. (AdAge.com) — Whether you choose to watch "Brothers & Sisters" or "Mad Men" at 10 p.m. on Sunday says a lot about you. According to psychographic ad targeter Mindset Media, the [...]
Report: Consumers continue shift to online shopping

TweetE-commerce Spend to Grow Expect a 13.7% spike in Q4, easily surpassing last year’s gain E-commerce spending is expected to grow 13.7 percent to $51.4 billion in the fourth quarter of 2010, topping last year’s Q4 sales of $45.2 billion, according to a new forecast published by eMarketer. "Shoppers continue to shift a greater share [...]
SEO Is Dead, And The New King Is ‘SMO’

TweetBen Elowitz (@elowitz) is co-founder and CEO of Wetpaint, a web publisher, and author of the Digital Quarters blog. Prior to Wetpaint, Elowitz co-founded Blue Nile, the online retailer of luxury goods. He is also an angel investor in various media and e-commerce companies. Over the past five years, Web publishing has been so heavily [...]
Facebook and Twitter say social is the new normal
Tweet A Facebook page is displayed on a computer screen in Brussels April 21, 2010. Credit: Reuters/Thierry Roge (Reuters) – The social networking phenomenon has nowhere to go but up as computer use becomes more mobile, according to leading figures in the development of the popular sites Facebook and Twitter. "Two to five years from [...]
Common B2B SEO Mistakes and How to Solve Them

Tweet Working with a variety of companies large and small, local and international, B2B and B2C, on SEO projects over the past 12 years has revealed a variety of common obstacles to success. For many reasons, B2B marketers often lag behind B2C in terms of tactics and adoption of new marketing technologies. The customer acquisition [...]
Can Businesses Learn from Lady Gaga’s Branding

TweetGaga’s business model starts with an incongruous product. Listen to Gaga’s Poker Face and you might imagine it’s Britney Spears in a track suit. But watch the video and you’ll see a work of conceptual porn. Gaga, a 23-year-old blonde with bulletproof bangs and 3-inch lashes, slinks across stages in gleaming metal bustiers, smoked latex [...]

